Shared values and fair relationships as a basis for a sustainable collaboration in local (organic) value chains
Author: Lieven Delanote
Problem: The small scale and local production of cereals, quinoa and (new) pulses, even when organic, in a region as intensive as Flanders cannot compete with global (incl. European) markets due to high production costs. This has caused the disappearance of these crops from the Flemish landscape.
Solution: Using local value chains can offer added value by filling a growing niche in the market, since a growing number of consumers are looking for local and ‘authentic’ food. Shared values and an authentic story can justify, within limits, a higher price.